Continuous Improvement Engineer & Customer Experience Strategist. I bridge the gap between Operational Excellence and Digital Innovation, helping organizations transform customer feedback into structural growth and complex processes into automated engines.
In a modern enterprise, "fixing issues" isn't enough. I believe true transformation happens at the intersection of Lean Methodology and Product Thinking. My approach is to diagnose with data, design around the customer, and scale with technology. I don't just build dashboards; I build closed-loop ecosystems where insights drive immediate action.
Customer Centricity
Operational Excellence
Building for People
Digital Enablers
Bias for Action
Strive for Perfection
CUSTOMER EXPERIENCE
2024
+12 NPS Lift | 100k+ Surveys Analyzed
Built a centralized Voice of Customer ecosystem from the ground up, combining a governance operating model with a custom-built digital platform to capture and act on feedback across the customer journey.
RETENTION & REVENUE RECOVERY
2025
SAR 500M TPV Rescued | 30% YTD Churn Reduction
Engineered a multi-signal retention engine to predict merchant churn, automate interventions, and recover revenue at scale.
PRODUCT & DIGITAL TRANSFORMATION
2025
200k+ Terminals Managed | SAMA Compliance
Designed and launched a B2B2B portal connecting Banks, Merchants, and Operations into a single "Operating System," enabling self-service and real-time financial visibility.
AI STRATEGY & INNOVATION
2025
4 Strategic Use Cases | Governance Framework
Led the organization's pivot to Generative AI, defining the roadmap for Voice Intelligence, Internal Knowledge RAG, and automated workflow agents.
I am a Continuous Improvement Engineer who doesn't settle for fixing processes—I digitize them. With a background in Industrial Engineering and Lean Six Sigma, I started my career optimizing production lines for global manufacturers. Then I moved to fintech, where true "Improvement" is about building intelligent, scalable digital ecosystems. Currently, I serve as a Senior CI Engineer at Geidea, sitting at the intersection of CX, Product, and Operational Excellence.
Riyadh, KSA
Senior Continuous Improvement Engineer
Jan 2025 – Present
Cairo, Egypt
Continuous Improvement Engineer
Jul 2023 – Jan 2025
Operations Engineer
Jan 2023 – Jun 2023
"Hazem's data-driven approach to process improvement consistently delivers measurable P&L impact."
CHIEF OPERATIONAL EXCELLENCE OFFICER
"Exceptional ability to balance operational efficiency with customer experience. A true strategic thinker."
HEAD OF CONTINUOUS IMPROVEMENT
"Brings lean principles to life through practical implementation and genuine collaboration with cross-functional teams."
OPERATIONAL EXCELLENCE MANAGER
Procter & Gamble
Regional Winner (IMEA) – P&G CEO Challenge
March 2022
Eslsca University
Lean Six Sigma – Green Belt
December 2025
Excellence Research Center
Research Grant Recipient – Nano Technology
Quality Management Center
Industry Recognition – Excellence in Process Innovation
2024