Founder & Program Lead — Innovation Hub
Strategy, Product, Finance, HR, Tech & Operations — with cross-functional SMEs
Business case scoring, pitch decks, financial modeling, capability frameworks, governance charter
Unlock internal innovation capacity through structure, rigor, and leadership sponsorship — then convert it to commercial value
Organizations often have untapped innovation potential distributed across teams, but lack the structure, process, and governance to systematically convert ideas into commercial value.
Geidea needed to shift from ad-hoc ideation to enterprise-grade innovation capability — creating a repeatable system for capturing, evaluating, and executing strategic business opportunities.
Leadership recognized the need for structured innovation engine to sustain competitive advantage, accelerate digital transformation, and unlock new revenue streams while building organizational capability.
Analysis revealed three critical gaps preventing enterprise innovation from scaling.
Employees had ideas but lacked frameworks to structure them into investable business cases. No systematic training on ideation, validation, or commercial modeling.
Pre-state assessment showing fragmented innovation efforts across the organization
No standard scoring methodology meant ideas were evaluated subjectively. Strategic fit, financial impact, technical feasibility, and resource requirements were not rigorously assessed.
Ideas that gained approval often stalled in execution. No clear handoff process from innovation team to product/tech/ops, and no dedicated funding or resourcing model.
"We had passionate people and strong ideas, but no system to convert them into strategic outcomes."
Goal: Build an enterprise innovation engine with structured ideation, rigorous evaluation, executive sponsorship, and clear execution pathways.
Train employees on ideation frameworks, business case development, and pitch storytelling.
Multi-criteria evaluation model: strategic fit, financial impact, feasibility, market opportunity.
Executive-led Innovation Committee with decision rights, funding authority, and accountability.
Structured pitch days where teams present business cases to leadership for funding and sponsorship.
Clear handoff to product/tech with dedicated resourcing, milestones, and performance tracking.
End-to-end innovation framework: Ideation → Evaluation → Pitch → Funding → Execution
A phased approach combining capability development, governance setup, and systematic ideation cycles.
Multi-criteria business case evaluation framework used by Innovation Committee
"We democratized innovation while maintaining strategic discipline through rigorous evaluation."
Execution balanced grassroots engagement with executive governance to ensure ideas were both innovative and commercially viable.
Each idea progressed through:
Teams presenting business cases to Innovation Committee during quarterly pitch day
Approved business cases received:
The Innovation Hub transformed Geidea from reactive problem-solving to proactive value creation, delivering measurable business impact and capability uplift.
"The Innovation Hub didn't just generate ideas — it built a strategic capability that continuously fuels our growth and competitive differentiation."
The program demonstrated that innovation is not accidental — it's engineered through structure, discipline, and leadership commitment. By combining grassroots ideation with executive governance, we created a sustainable innovation engine that balances creativity with commercial rigor.